When people I’ve recently met find out I’ve taken off over 250 pounds in excess weight and kept it off for over a decade, they excitedly ask me how I did it. Sadly, nothing brings disappointment to their faces faster than me answering, “Eating less and exercising more – along with drinking lots of water and getting plenty of sleep.”

Peoples’ usual responses to my revelation are, “Oh,” – as if I’ve popped their balloon or accidentally stepped on a kitten.

I understand their disappointment. Who wouldn’t want me to answer with, “I found this magic wand and lost all the weight in a day’s time. Here – you can have my magic wand, if you’d like.” After all, we’re all looking for shortcuts in life. So why wouldn’t we want a shortcut to losing weight and getting healthier?

But the fact is, there is no magic wand – and by ‘magic wand,’ I include pills, surgeries, fad diets and other farfetched means that people use in order to try and take off the pounds as quickly and as painlessly as possible.

Because of the dieter’s quest for a magic wand, individuals and companies have taken to selling products backed up by often spurious claims that tell us these items might finally solve the dieter’s lifelong effort to take off excess weight. This activity seems quite criminal to me – all conjured up to rob the dieter of his or her hard earned money by playing on their weaknesses and fears as well as their desires for permanent change.

This practice has come to national attention in the last couple of days, now that the Federal Trade Commission has clamped down on Reebok for making what it refers to as “false claims” about Reebok’s popular selling “toning” shoes.

I have to admit that when I first saw these shoes being advertised (by “celebrity” spokesmodels including Kim Kardashian no less), I rolled my eyes. Imagine my surprise when one of my closest friends, who is very athletic, bought a pair, wanting to tone up a bit more. I couldn’t believe my friend was taken in by the claims (not to mention by anything promoted via Twitter by Kim Kardashian).

According to news reports, the FTC has settled a class action lawsuit regarding Reebok’s claims in product ads that its’ Easy Tone and Runtone shoes “strengthen and tone key leg and buttock muscles” [more than regular shoes might]. Reebok is having to pay a $25 million fine while also having to offer refunds to customers (even though reportedly standing behind its technology).

Dr. Cedric Bryant, Chief Science Officer for the American Council on Exercise, has also weighed in on this issue, stating, “The take home message is that whether you walk in normal running shoes or you go out and purchase and make the investment in these toning shoes, you’re going to get similar results and effects.”

My big question is, why wouldn’t any of this be common sense to the consumer – much less the dieter, who surely has tried these ‘magic wand’-type of products before and likely only gained weight?

Sadly, this is just one example of the kind of “magical thinking” we want to believe might set us free from our excess weight. I know people who have ordered horse tranquilizers from Canada, believing claims that they were a celebrity secret for losing and keeping off unwanted weight without dieting. If this seems crazy to you, consider a popular diet pill that’s available at most stores here in the United States, with instructions that warn the user to wear dark underwear due to the risk of “anal leakage.”

Like it or not, much of the blame for products like these being on the market rests with us, the dieting audience. There’s a reason that the dieting business has become a multi billion-dollar a year industry. It’s because we are suckers. And we’re often unwilling to face the hard fact that we are responsible for our excess weight and, therefore, we are responsible for taking it off.

Horse tranquilizers? Anal leakage? Shoes that tone our bodies without extra work from us? Why not just have a salad and go for a power walk instead?

But don’t lose all hope. In truth, ‘eating less and exercising more’ can be a real magic wand of sorts.

Once I stopped trying to trick my body (No carbs! Only grapefruit! Cabbage Soup!) and started eating right and moving more, the excess weight literally melted off within a year’s time. Now, I’m not claiming that you’ll have the exact same results. I had a lot of weight to lose, so the weight came off quickly for me. Everyone has different metabolisms and their bodies will respond differently. But ask any doctor – even someone with a Thyroid condition will lose weight if they eat more sensibly and add working out to their daily routines. No ‘magic wand’ required.

Less tricks. More common sense and self-responsibility. Try it. The results just might be magical.